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FLORIST BACKLINK DIRECTORIES AND CITATIONS ARE THEY A GOOD IDEA?

FLORIST BACKLINK DIRECTORIES AND CITATIONS TO HELP YOU MAXIMIZE YOUR SEO!

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Let us first explain what florist backlink directories and citation is and what it means for your floral business.  In simple terms, you need both backlinks and citations to help your floral business brand grow in search engine visibility.

A backlink is a direct clickable link from another reputable website to your website home page or a content page on your website. A citation is a mention or write-up about your floral business in another businesses reputable website.

Search engines do assess the quality of your backlinks and mentions and factor this into your overall search engine placements.

More so then ever the floral business relies heavily on search engines to place them high in order to gain more visitors to their website- florist directories with backlinks and citations can help you in achieving optimal visibility on search engines.

The importance of good SEO (search engine optimize) is crucial in your floral businesses longevity. Of course, having a beautiful attractive website with rich content and a few links is defiantly helpful but you can not stop there.

If there are more things on your list and you would like to have a chat please feel free to contact flower delivery richmond bc  

 

florist directories and citations

FLORIST SOCIAL MEDIA:

Social Media is a great way to offer your business creditability by giving you both backlinks and citations to your floral website.  Florists I’m sure you are aware that if you have a flower shop or wedding flower business you must join as many social media communities as possible.

Good to sign up with-

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • Reddit
  • LinkedIn
  • YouTube
  • Tumblr
  • Snapchat

 

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GOOGLE MY BUSINESS:

Google My Bussiness is a Free tool that allows you to manage how your florist business appears on Google Search under the Maps also called local search results. If you are just getting started with a flower business then Google My Business is a wonderful place to focus your local SEO.

 

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FLORIST BACKLINKS & CITATIONS DIRECTORIES:

There are plenty of florist directories that give you a backlink or citation for your flower business. The issue is some florists are not aware of them and not all directories are helpful for your overall floral SEO.

Allow backlinks/ citations from websites that are directly involved with flowers/flower industry essential in your niche in this case floristry. This will help in the targeted keywords for SEO.

One thing you should be careful of are programs that for a fee submit your website to thousands of directories at once to maximize your SEO. This may sound like a great idea however these will result in not so optimal SEO rankings and in the long run could actually hurt your SEO.

You also want a website that creates specific content to maximize your brand and location.

Look for these key factors when signing up for a florist directory-

  • Is someone monitoring the website?
  • Is your floral business listed within the correct category/niche?
  • Do you have relevant keywords?
  • Is my content relevant?
  • Are there thousands of listings in my floral location?

After factoring all above then joining florist directories can help you with your local SEO with a quality backlink and citation.


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HOW FLORISTS PREPARE FOR MOTHER’S DAY – 5 AWESOME TIPS!

FLORISTS, GEAR UP FOR THE MOTHERS DAY HOLIDAY WITH THESE 5 AWESOME TIPS!floristmothersdayawesometips

It’s a given that if you are a full-service florist that during the Mothers Day holiday you will busy.   The Mothers Day holiday is the most significant sales driven holiday in the floral industry with sales exceeding all other holidays including Valentine’s Day?  Last years Mothers Day sales were about  $23 billion according to the National Retail Federation.

With Mothers Day less than a month, away now is the time to make sure you have a strategic checklist.  Let’s dive right into 5 awesome tips on how to prepare for the Mothers Day holiday in your flower shop!

 

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1. MOTHERS DAY FLOWER MARKETING:

You may think “I can’t start marketing now Mothers Day is less than a month away!” Well in actuality you can- marketing is super effective closer to the holiday consumers although some are very prepared most are last-minute shoppers.

Below find easy ways to market your flower shop without breaking your budget-

  • Update your floral website for Mothers Day! ( Be sure that Mothers Day page is visible and offer early bird incentives)
  • Showcase your Mothers Day products on Social Media use hashtags #.
  • Post your Mothers Day collections on Google My Business.
  • Post a post on Google My Business about your Mothers Day collections.
  • Create a Mothers Day Quiz. ( Post a Mothers Day Quiz on your blog and paste the url link to your social media-there are many free quiz software that allows you to do this)
  • Offer A  Mothers Day Give Away.

Personal Marketing Strategy Tip: The most successful marketing strategy I came up with for Mothers Day was an essay contest for the school system in my local community.  Mind you at the time I just wanted to do something fun and give back not even thinking this was marketing.

The school was for children with disabilities and I offered free flower arrangments for 3 months for the top students chosen by the school faculty to the person they most adored. The submitted essays with drawings were simply amazing and so heartwarming. This created such a buzz in my local community in which everyone came to support my flower shop during this  Mothers Day week and to follow. This was the best marketing idea I ever came up with! Not because of the increase sales well yes that helped too but because it truly made me feel good!

If there are more things on your list and you would like to have a chat please feel free to contact flower delivery richmond bc  

 

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2. ORDER FLOWERS & SUPPLIES:

If you have not done so already be sure to order ample flowers and supplies for the upcoming Mothers Day week.  Do order a few different types of blooms, Mothers Day flowers are all about pretty.

  • Order unique containers and vases.
  • Specialty blooms if you can.
  • Blooming plants.
  • Dish Gardens, house plants, succulents, and air plants.
  • Order or make “Grab and Go” arrangements.
  • Have ample “Add-On” products. ( This can be greeting cards, candles, candies, chocolates,  home decor, soaps/bath products, and so on)

trainandhireflowershopstaff

3. TRAIN/ HIRE STAFF:

I’m sure your current flower shop staff knows exactly how the shop is run and do a great job. However, it is always a good idea to go over scheduling, upgrades and add- on products and to be sure that everything runs perfectly the week of Mothers Day.

  • Review employee scheduling. ( Will you be open on Sunday what is expected)
  • Make your staff offer mandatory “add on” and “upgrades” to customers. ( This is absolutely hands down the best way to increase profits)
  • Train new hires, review with them their job descriptions if drivers will they be using their own vehicle and so on.
  • Give your staff a price list and names of flowers you don’t usually carry at the shop so they can offer good knowledgeable sales to your customers.

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4. BEAUTIFY YOUR FLOWER SHOP:

Everyone is drawn in by visually appealing merchandising. Your flower shop is no different. Be sure your flower shop is beautified to capture all your customer’s senses, take time with displays and have a captivating storefront window that screams Mothers Day.

  • Showcase a beautiful window display for passers-by. (Be creative think outside the box)
  • Clean your flower shop. ( Get rid of cobwebs, dust organize)
  • Create appealing merchandise displays.

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5. HAVE A MOTHERS DAY SYSTEM:

It is good to be organized during Mothers Day Week. Be sure that you are dotting your I’s and crossing your T’s so that all runs smoothly.

  • Update your Mothers Day flower pricing. ( Be sure you are charging enough for your mothers days flowers do not undersell your self)
  • Start processing your Mothers Day flowers ahead of time.
  • Start designing  Mothers Day order 1-2 days ahead of time place in a cooler with correct tag, categorize by the delivery location and add drivers name that will take that route.
  • You can start greening vases even sooner than 1-2 days before delivery.
  • Bring in treats for your employees.
  • All flower orders whether a little or a lot are important but don’t ignore your direct customers to put floral wire service orders ahead of your direct customers. ( Be consistent with fulfilling orders)
  • If floral wire service orders are not enough money make sure to ask the floral wire service for more money.
  • Have a super positive attitude its contagious.

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FLORIST SUCCULENT BARS: 3 EASY STEPS

SUCCULENT BARS ARE BLOOMING PROFITS FOR FLOWER SHOP BUSINESS OWNERS!

Florist Succulent Bars

For florists that own a floral business attracting foot traffic in your flower shop can be challenging. It is important for florists that have a brick-and-mortar store to maintain a comfortable level of profit from their retail space as well as their eCommerce floral website in order to keep business booming.

There are various ways to boost your in-store flower sales by attracting new visitors to your shop.  Succulent Bars are a great addition to your flower shop, implementation is super easy, with little investment, no labor, and impressive profits.

The objective is to allow customers to come into your flower shop and create their own succulent gardens, we will call it “DIY with observation.” Customers can choose to create succulent gardens according to the size of the container they select.  They will also choose their succulents as well as any miscellaneous add-ons.

Generally, the soil, pebbles/ rocks, and sand is included free, customers pay for container/s as well as each succulent they select. They can create their very own succulent garden in your flower shop designated Succulent Bar area or take contents home to create.

If a Succulent Bar at your flower shop sounds like something you would like to try, then I would consider getting started now with the 3 easy steps below. With Fall just around the corner, it is a great time to get started. If there are more things on your list and you would like to have a chat please feel free to contact flower delivery richmond bc  


STEP 1: ATMOSPHERE

The first step to getting started with a succulent bar is preparing your flower shop space. Select a section large enough to display various succulents, containers, and miscellaneous supplies.

You can opt for a counter height table where your customers can design their succulent garden either with seating or without.  The design of the space look and feel is entirely up to you. All you need to do is make sure it is comfortable,  and all supplies are handy for the customers to grab and design.

STEP 2: SUPPLIES

So now that we have the Succulent Bar space ready all we need is the actual supplies.  You can grab various succulents at many different locations, flower wholesale suppliers and sometimes your best deals are at large home hardware stores-  there is one hardware store in particular that starts with an H and ends with a T  (two words ) you can order 100 pack 2″ potted succulents at a great price.   Stock up on different varieties.

CUSTOMER SUCCULENT BAR SUPPLIES:

  1. Succulents/ Cactus – Single potted, small, medium-sized & large.
  2. Aprons – I love the idea of offering or hanging up some aprons with your flower shop logo that customers can grab and put on. This is a great touch.
  3. Hand Shovels – Find ones in keeping with your look and feel. 
  4. Stylish Unique Containers – The succulent containers are what yields you the highest profits. Shop around for beautiful containers and make sure to mark them up correctly. Purchase small, medium, large and xl large sizes. 
  5. Succulent / Cactus Soil– Stock up on succulent soil be sure it’s the correct soil for long-lasting succulent gardens.
  6. Pebbles, Rocks & Sand– This for the pretty decorative top layer
  7. Pretty Add Ons– Totally optional whimsical add-ons such as butterflies, birds, you get the idea. Kids really love these.

SUCCULENTS TO PURCHASE:

  1. Agave
  2. Burro’s Tail
  3. Echeveria (Customer Top Pick) 
  4. Flaming Katy
  5. Jade Plant
  6. Roseum
  7. Pincushion Cactus
  8. Hens and Chicks/Sempervivum tectorum (Customer Top Pick) 
  9. String Of Pearls (These look amazing in succulent gardens)
  10. Zebra Plant (Easy Care) 

Succulent Care: Succulents prefer several hours of sunlight, very strong direct sunlight can burn them if placing them outside. For indoors keep them in a spot that gets lots of sunlight.  Watering is best done when they are completely dry however different variations will require a bit more watering. Drainage is very important please purchase the correct soil.

STEP 3: MARKETING

Once your space is ready and you have your supply now all you need to do is Market your New Succulent Bar to customers.

Start with your existing customers, send newsletters out and offer a free container with purchase can be a smaller size. Do the same on social media with images, get the buzz going. Find succulent groups on Facebook you will see thousands upon thousands of members post your offerings there.

Start a Succulent Bar loyalty system( purchase 5 containers get one free) or friends and family discounts. Consider opening late one night to cater to the after-hours crowd. Call your local newspaper, local tv news station- let them know about your New Succulent Bar Offering. Get your community involved, reach out to schools to partake – this is great fun and educational. There are so many ways to market your new succulent bar you are only limited by your imagination.


Website Succulent Bar

NO FLOWER SHOP?

If you do not have a flower shop, go ahead and post a Succulent Bar on your floral eCommerce website. Much the same way it is implemented in a flower shop -customers will select their container/s and succulents on a designated url page of your floral website.

Delivery will include soil and rocks/pebbles with a purchase that customers will  DIY at home.  If you are going the eCommerce floral website route be sure to have pretty packaging for the rocks/soil with your logo.


The concept of a succulent bar is much more then what it seems, it is a way to bring a community together. A great past time for family and friends to partake in opening a whole new set of customer demographics into your flower shop.


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OPENING A FLOWER SHOP: 6 CRUCIAL LESSONS I LEARNED AFTER THE FACT!

OPENING A FLOWER SHOP CAN BE SO EXCITING!

OPENING A FLOWER SHOP: 6 CRUCIAL LESSONS I LEARNED AFTER THE FACT!

As exciting as opening your own flower shop can be it can also be a bit overwhelming.

First, we need to remember that running a flower shop is not like any other retail business, it can be a tad bit harder. In a flower shop, you are also the manufacturer of your retail products which means you will be wearing many hats.

By no means am I  trying to discourage you from opening your very own flower shop, much the opposite.  My goal is to offer crucial advice I wish I got before jumping in headfirst into my floral brick and mortar business.

Let’s get right to the 6 crucial lessons I learned after I opened my flower shop.

#1 LESSON: FLOWER SHOP LOCATION

Your flower shop location is key to your success. The visible location of your floral business will help you in attracting customers and also create a memorable brand image.

I had an amazing location offered to me however the cost was about 2x times the cost of the flower shop location I opted for.  In retrospect, I should have gone with the busier traffic-wise location and paid more.

Cost played big of a role in my decision when choosing the most important aspect of my flower shop business which was the location. An Antique store ended up going into the location I should have grabbed. Every time I  drive by the Antique shop I think of how insignificant 2x the cost really was- considering the place is always buzzing with customers.  I can’t even say that it is their amazing merchandise- their success is mainly due because of the heavy foot trafficked location.

Before opening your flower shop take the location into consideration. A busy location with ample parking is always ideal even it at first it doesn’t seem to fit your budget. If there are more things on your list and you would like to have a chat please feel free to contact flower delivery richmond bc  

#2 LESSON: PURCHASE YOUR OWN DOMAIN NAME

Purchasing your own domain name in today’s world is much like purchasing a  brick and mortar for the internet. Your domain will house your SEO (search engine optimization) and is a valuable address for potential customers to find you online with your direct flower shop name brand.

Whomever you choose for hosting your floral website please do not allow them to also purchase your floral website domain.  Some website hosting companies will not release your domain if you decided to switch to a different website hosting provider.

Even worse some web hosts may charge you lots of money to release your domain to you while other web hosting companies may not charge you for the release of your domain name but have you at their mercy waiting for when they may decide to give it back to you.

Once your domain becomes valuable in search engines, starts ranking on the first page or better yet top 3 of the first page the last thing you want to do is have a web hosting company control your domain name. Keep all your options open at all times when running a flower shop business.  This will save you so much aggravation in the future I promise.

Any web hosting company will host your floral website without having to manage your domain name its absolutely unnecessary for them to purchase your domain.  Owning your domain name is simply a must-do this will allow full control to point it to whatever new web hosting you like without having to wait for a release or worst of all starting all over again with a new domain.

Godaddy is a great choice for domains and super affordable around $14.00 USD per year, no excuses why anyone but you should manage your domain name.

#3 LESSON: FLORAL WIRE SERVICE

When I first opened my flower shop the only option available to me so I thought was to join a floral wire service.  Like many other newbie florists opening a flower shop, I went ahead and opted to join all 3 well known floral wire services companies- I’m sure you have heard of them.

Joining a floral wire service for me was a costly lesson learned. I felt as if I was employed by the floral wire service companies instead of feeling like I was running my dream flower shop.

Floral wire service fees were exorbitant, flower wire orders priced so low I was actually losing money if I filled them, costly codified products,  unrealistic deadlines, and unnecessary aggravation and stress.

Before joining a floral wire service please do you your homework and make sure you are not signing into something you can not get out of. Are there flower shop owners who make a profit with a national floral wire service? I’m sure there must be however from the many years I have been in floristry and the florists I speak too I have yet to meet one flower shop owner that has made amazing profits with a floral wire service.

Also, keep in mind that purchasing their floral POS software/hardware will be very expensive you will more than likely be paying for it for 3-5 years.

If you are adamant about of joining a floral wire service there are less known wire service companies out there, unlike the national wire services that seem to be a fairer option without the exorbitant fees – check those out first.

#4 LESSON: FIND A GOOD FLORAL POS

When opening a flower shop please take into consideration that you will also need to allow a budget for a floral POS. The days of handwriting flower orders are over. Running a flower shop without a floral POS no matter how organized and exceptional your accounting skills are leaves room for poor or no data\analytic sales report performance.

Besides your reporting, you need a floral Point of Sale that escalates your checkout process with the option to store encrypted customer credit cards, as well as gather their information for marketing.

There are also many reasons why you should only use a Floral POS company. There are numerous non-floral industry POS companies out there however keep in mind running a flower shop is not like running a coffee house. Your flower shop POS will need many crucial features even if you do not need them now you will as your flower shop business grows.

#5 LESSON: FLOWER/SALE WHOLESALE PURCHASES

I had it all figured out I was going to be a high-end flower shop with only the most unique blooms and flower arrangements.

I truly knew my flower design style and wanted to be different than my competitors. So I ordered costly blooms in the beginning, lots of them. Only to realize that my customer demographics came in time after time requesting carnations, gerbera daisies, and regular roses with lots of baby’s breath.  If I made one more dog arrangement I literally was going to play in traffic- but customers loved these… WHY???

A good floral designer can make any floral arrangement look good regardless of the blooms used, my costly downfall was that I just ordered unnecessary flowers that only a hand full of customers appreciated and purchased.

The point here is to buy your awesome unique blooms but watch your spending on your flower and supplies. The profit margin for a florist is on the low end as it is so paying attention to what you are purchasing and the bottom line cost is a must! Shop around for the best prices, build a relationship with our floral wholesalers.

#6 LESSON: RELY ON ONLY YOURSELF

You are so much closer to opening your flower shop and perhaps you are relying on other people to help make your flower shop successful. Any successful entrepreneur will tell you that the only person you should ever rely on is yourself.

It was such a dismal day when two of my employees and my only driver called out when I had a ton of deliveries and design work. At that moment if I could crawl in a hole and hide all day I would. My gut turned as I had no clue how on earth I was going to pull this day off.

I was so reliant on my employees that this day just caught me by surprise. I was angry at them for actually no reason we all heard the saying “sh!@t  happens”. Employees get sick and have a life of their own even the best employees take time off unexpectedly as their priority is not maintaining my flower shop.

It was at this point that I decided to only rely on myself.  I made it through the day- tired of course but relieved that when push came to shove after the shock and a ton of cursing- I did what I had to do to make it happened.

The point here is if you are opening a flower shop and have no clue how to design flowers and are relying on a hired floral designer please learn how to design flowers, if you never want to deliver a floral arrangement be sure to have a backup plan,  not into processing flowers, learn how to to anyway.

There will be a day that those you rely on will not be available and your flower shop business must go on as usual.


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SEPTEMBER FLOWERS: SEASONAL FLORIST GUIDE

A FLORAL DESIGNER’S GUIDE TO SEPTEMBER SEASONAL FLOWERS

September seasonal flowers

Florists’ welcome the month of September with open arms for its new beginnings, beautiful flower color palette, and availability of seasonal blooms.

September offers florists many new captivating flower hues, rich deep burgundies, reds,  coppery oranges, and golden yellows. September flowers symbolize warmth, comfort, and togetherness.

Many blooms that are available in September are now also available year-round although the cost may be a bit pricier.  Let us go over  September seasonal flowers. If there are more things on your list and you would like to have a chat please feel free to contact flower delivery richmond bc  


September Flower List

ANEMONE

The anemone flower is a true delicate beauty, she actually means “daughter of the wind “ in the Greek dictionary. Belonging to the family Ranunculaceae, anemone’s come in a variety of colors. Florists should try to purchase anemone’s that are not fully open unless using for a close event.

Price: $$

Available: Year-Round


ASTER

I love the aster flower they are just the cutest and compliant any mixed arrangement. Asters come in a wide variety of colors and are very hardy flowers.

Price: $

Available:  Year-Round


CELOSIA

Celosia also known as “Brain Flowers” comes in an assortment of colors, the most papular hues are the vibrant orange, reds, and yellows which are perfect for the Fall season.

Price: $$

Available: September, October, and November


CHRYSANTHEMUM

Chrysanthemums are a retail flower shop staple, very long-lasting with a beautiful assortment of colors.

Price: $

Available: Year-Round


COSMOS

Chocolate cosmo flowers are considered a great addition to any fall bouquet and they actually do smell of chocolate.

Price: $$

Available: In some locations, you can get chocolate cosmos starting in April, however, for most their availability begins in September through November.


DAHLIA

The dahlia blooms are very popular on social media, we all understand why a beautiful flower that is perfect for today’s trending bouquet styles and adds an amazing focal point. Dahlia’s need hydration please use Quick Dip or other floral hydration solution. Also depending on the size of the bloom and your location dahlia’s can be a bit pricy.

Price: $$$

Available: Certain varieties can be available year-round most popular throughout August, September, and October.


FREESIA

Freesia is a bell-shaped flower that comes in an assortment of colors, they are a very fragrant flower, the scent is towards a fruity aroma.

Price:$

Available– Year-Round


LEUCADENDRON

Leucadendron flower comes in many varieties, the perfect bloom to add texture to your floral arrangments. Look for the leaves to be free of markings and green in color.

Price: $$

Available– Year-Round


HYDRANGEA

Hydrangeas compliment all kinds of mixed arrangements and also a favorite for wedding/event design work. Hydrangeas can be fussy there are many ways to keep them from dropping use alum powder for long-lasting results.

Price: $$

Available: Year-Round


VERONICA

Pretty filler flower veronica adds height and texture to floral arrangements. Comes in a variety of colors.

Price:$

Available: Year-Round


THISTLE

Blue thistle is the most popular however thistle comes in a variety of colors from blue, green, gray to purple. Thistle adds interest and texture to your floral design arrangements and very popular amongst floral designers. Thistle can be a bit pricey in some locations.

Price: $$

Available: Year-Round


SUNFLOWER

Sunflowers believe it or not is still one of the most favored blooms. Sunflowers come in many varieties and sizes. If readily available sunflowers can be a reasonable price, look to pay more for different variations. Sunflowers are hardy and longlasting perfect for any fall arrangement.

Price: $-$$

Available: Sunflowers are a pretty common flower however depending on your location it may be hard to get sunflowers year-round. Some sunflower variations are more available than others while others more so in July-October.


YARROW:

I love yarrow just the prettiest filler flower, perfect for adding appeal to a handpicked bouquet look and feel.  Yarrow has many small clusters of flowers on its stem and comes in a variety of colors.

Price: $

Available:  June through October


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5 TRENDING TROPICAL FLOWERS: FLORIST RESOURCES

FLORISTS, ARE YOU INCORPORATING TROPICAL BLOOMS IN YOUR FLORAL DESIGNS?

Trending tropical blooms

Tropical flowers are growing in popularity, at one time harder to obtain for florists– exotic and tropical blooms are now easier to get a hold of and work great when incorporated with other floral designs.  Incorporating tropical blooms in your flower bouquets and arrangements adds an amazing focal point,  unique texture, harmony, and balance.

Let us review social media trending tropical blooms that you can start incorporating today in your spectacular floral designs.


ANTHURIUM

#1. ANTHURIUM

Anthuriums add beautiful texture and composition to your flower designs. They come in many colors with white and coral being the most favorite.

Anthurium andraeanum Princess Amalia Elegance is one of the most loved Anthuriums –indeed harder to get a hold of but looks absolutely exquisite in wedding bouquets.

Bird Of Paradise

#2. BIRD OF PARADISE

The Bird of Paradise flower is closely related to the banana plant.

In the last couple of years, these beauties have become highly popular on social media showcased in gorgeous wedding flower designs.

Once the Bird of Paradise stem is cut it can last for two weeks making it a great addition to everyday arrangements and funeral work.

 Orchid

#3. ORCHID

Who doesn’t love orchids?

Florists are already using orchids in everyday designs however we still had to include the beautiful orchid bloom in this list.

Orchids come in many varieties and all work great to add beautiful movement and elegance to any floral design.

PLUMERIA

#4. PLUMERIA

Plumeria was once only to be found in Central America, the Caribbean and Brazil now can be found in Florida.

Plumeria may also be referred to as Frangipani. This delicate beautiful bloom is so popular amongst brides for its beautiful simple look and feel.

 PROTEA

#5. PROTEA

We all know how popular Protea is– the first tropical bloom to gain this much notoriety that looks amazing in any kind of floral design composition.

There are many variations of Protea with King Protea used most often as a focal flower in those bohemian lush designs and Pin-Cushion Protea set aside for everyday flower design work.

Blushing Bride Protea is one of the Protea varieties that is now most sought after and looks absolutely stunning in wedding designs as well as boutonnieres, corsages, and everyday work.

If there are more things on your list and you would like to have a chat please feel free to contact flower delivery richmond bc  

 


FLORIST BACKLINK DIRECTORIES AND CITATIONS ARE THEY A GOOD IDEA?

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HOW FLORISTS PREPARE FOR MOTHER’S DAY – 5 AWESOME TIPS!

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FLORIST SUCCULENT BARS: 3 EASY STEPS

SUCCULENT BARS ARE BLOOMING PROFITS FOR FLOWER SHOP BUSINESS OWNERS! For florists that...
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OPENING A FLOWER SHOP: 6 CRUCIAL LESSONS I LEARNED AFTER THE FACT!

OPENING A FLOWER SHOP CAN BE SO EXCITING! As exciting as opening your own flower...
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SEPTEMBER FLOWERS: SEASONAL FLORIST GUIDE

A FLORAL DESIGNER’S GUIDE TO SEPTEMBER SEASONAL FLOWERS Florists’ welcome the month of...
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5 TRENDING TROPICAL FLOWERS: FLORIST RESOURCES

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